Ever since Infosys co-founder Narayana Murthy made that statement urging Indians to work 70 hours a week to increase work productivity of India which is presently at the lowest in the world. His statement sparked off a country wide debate taking world stage too. Corporate leaders like Jeff Bezos are advocates of similar punishing routine. …
Eat, sleep, work, repeat, if social media is to be believed. However entrepreneurs hardly rest. They eat like normal people so that leaves one option, work. The first mistake that all first time entrepreneurs do is go look out for clients. Why is it not the most logical thing to do? Let us explore. Entrepreneurship …
As promised Google has fully integrated My Business with Google Maps and Google Search. Though many including this website admin would have preferred the old look, it is time to move on. Reaching your brand profile on Google Maps If someone types in your brand name on Google Search this is what is visible on …
Collaborations are beneficial if they work. Most of them end of in failure. That is because they were ill planned and favoured just one side. But most important reason for failure is absence of an adjudicator. Understanding terms Collaboration – Process of two or more people coming together to achieve a particular goal. It is …
How collaborations work – Adjudicators and Business Managers Read More »
Apps like Canva have made our life so easy. Posters which used to take ages to design, is now ready in minutes. Today however we go back the drawing boards to what actually is design. Let us first understand them and see how to put them to use while creating online content. Seven elements Line …
Seven elements of art and design and how to apply them for online use Read More »
When brand owners and entrepreneurs go online, their first platform of choice is Facebook and Instagram. Many of them spend hours of effort to get their first leads. Some of them exhaust within the first six months. Despite this social media platforms continue to be the launch pad for everyone. It is closing of 2021 …
Google My Business – A reality you cannot ignore Read More »
Instagram for the first time explained about their ‘algorithm’ in a blog update on June 8, 2021. This article shed light on how they analyses activity and rank content. The article has been analysed in detail and explained in a series of articles on Sukaone as follows Feed and Stories Explore Reels This blog update …
Instagram myths debunked – top five things you were doing wrong Read More »
Instagram has three main sections, Feed & Stories, Explore and Reels. Previously we studied the first two and now we move on to the most popular and discussed one, reels. In order to understand this article we would strongly recommend reading the first two and the summary. Feed & Stories Explore section It is nearing …
Decoding the Instagram Algorithm – Part Three – Ranking of Reels Read More »
Previously we had covered how Instagram is ranking content for feed and stories. In this article we talk about the Explore tab. At the bottom it is located at second tab position. Search and explore is integrated. In explore section, Instagram shows us content it chooses while in search we can hunt for something specific. …
Decoding the Instagram Algorithm – Part Two – Ranking of Explore section Read More »
In a blog update on 8th June 2021, Instagram shed light on how things work. It covered topics such as explore tab, feed and why some posts get more likes than others. About the algorithm Firstly Instagram clarified that there is nothing called “The Algorithm” which most people believe it is. However there are a …
Decoding the Instagram Algorithm – Part One – Ranking of Feed and Stories Read More »