Social media as the name suggests is all about socialising. The origins of any social media platform is about networking for social reasons only. But somewhere down the line each one of them got into paid advertisement. There can be two reasons for that, one is for increasing views and likes which is what the …
Is your social media account a business platform? Read More »
When you see a shopkeeper or merchant, what does the first thing that comes to your mind. He or she is sitting there to do business and make a profit. Where as you see an entrepreneur more as an enterprising person who is making use of an opportunity in the market. An entrepreneur will still …
Business and Entrepreneurship – Understanding key differences Read More »
By far this is the most common remark you shall hear which will irritate. You will always have some young one around who will get thousands of likes on their reels or shorts. But somehow this success does not come to you. Let us analyse the situation in detail. Fact No 1 – Social media …
“Your social media posts are not getting the desired results” Read More »
If yes, you have just joined the long list of brand owners who have been misled by the social media. The people who facilitate are the ever growing army of digital marketeers. So let us understand what this is all about and how it works on unsuspecting business owners. Influencers and the race for likes …
Did a digital marketing expert just promise you clients with paid ads? Read More »
The internet and social media has brought about the concept of review to our doorstep. A like placed on a post or a comment, a review on your Facebook Business Page or on Google Maps. A good review or a like makes us happy. But what happens when we get a bad review from an …
Apps like Canva have made our life so easy. Posters which used to take ages to design, is now ready in minutes. Today however we go back the drawing boards to what actually is design. Let us first understand them and see how to put them to use while creating online content. Seven elements Line …
Seven elements of art and design and how to apply them for online use Read More »
When brand owners and entrepreneurs go online, their first platform of choice is Facebook and Instagram. Many of them spend hours of effort to get their first leads. Some of them exhaust within the first six months. Despite this social media platforms continue to be the launch pad for everyone. It is closing of 2021 …
Google My Business – A reality you cannot ignore Read More »
Instagram for the first time explained about their ‘algorithm’ in a blog update on June 8, 2021. This article shed light on how they analyses activity and rank content. The article has been analysed in detail and explained in a series of articles on Sukaone as follows Feed and Stories Explore Reels This blog update …
Instagram myths debunked – top five things you were doing wrong Read More »
Instagram has three main sections, Feed & Stories, Explore and Reels. Previously we studied the first two and now we move on to the most popular and discussed one, reels. In order to understand this article we would strongly recommend reading the first two and the summary. Feed & Stories Explore section It is nearing …
Decoding the Instagram Algorithm – Part Three – Ranking of Reels Read More »
Previously we had covered how Instagram is ranking content for feed and stories. In this article we talk about the Explore tab. At the bottom it is located at second tab position. Search and explore is integrated. In explore section, Instagram shows us content it chooses while in search we can hunt for something specific. …
Decoding the Instagram Algorithm – Part Two – Ranking of Explore section Read More »