Google My Business – A reality you cannot ignore

When brand owners and entrepreneurs go online, their first platform of choice is Facebook and Instagram. Many of them spend hours of effort to get their first leads. Some of them exhaust within the first six months. Despite this social media platforms continue to be the launch pad for everyone. It is closing of 2021 and we now have a contender which is totally focused on the needs of small and medium business, Google My Business.

What is Google My Business

Google My Business is website and app based system to manage Google Maps location entries. It has been created for brand owners. It has the following features

• Google Map marking
• Display business info
• Direct message button
• Products and services
• Call button
• Posts section
• Photos and videos section
• Reviews
• Free website
• Detailed insights
• News & Announcements

Why Google My Business

All those brand owners who are putting full time effort to sell on Facebook & Instagram just pause for a moment and rephrase the question. Why not Google My Business. Social media networks are designed for interactions and entertainment. Google Maps began as a navigational aid. Now it is a full blown social media platform with focus only on business.

You need to pay on social media

Apps like Facebook or Instagram have a massive reach. All social media platforms have dedicated business tools. These platforms make it clear that you will get business only if you pay. Most of the benefits come only with post boost.

The other problem with paid marketing on social media is that you will get leads but there is no guarantee of actual business. All these leads are mostly people who will just put a like on your post or follow you. For every success story on social media, there are hundreds who do not get their money worth.

Google maps is focused and user driven

Content on Google Maps is entirely user driven. Reviews and photos uploaded by users drive your business. All features of Google My Business are fully in control of business owners. You can upload your products and services which are directly visible on Google Search and Maps. It does not have the problems and complexities of social media platforms.