SEO & SMO

Did a digital marketing expert just promise you clients with paid ads?

digital marketing expert

If yes, you have just joined the long list of brand owners who have been misled by the social media. The people who facilitate are the ever growing army of digital marketeers. So let us understand what this is all about and how it works on unsuspecting business owners. Influencers and the race for likes …

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Google My Business – A reality you cannot ignore

google my business

When brand owners and entrepreneurs go online, their first platform of choice is Facebook and Instagram. Many of them spend hours of effort to get their first leads. Some of them exhaust within the first six months. Despite this social media platforms continue to be the launch pad for everyone. It is closing of 2021 …

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Instagram myths debunked – top five things you were doing wrong

myths

Instagram for the first time explained about their ‘algorithm’ in a blog update on June 8, 2021. This article shed light on how they analyses activity and rank content. The article has been analysed in detail and explained in a series of articles on Sukaone as follows Feed and Stories Explore Reels This blog update …

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Decoding the Instagram Algorithm – Part Three – Ranking of Reels

Reels

Instagram has three main sections, Feed & Stories, Explore and Reels. Previously we studied the first two and now we move on to the most popular and discussed one, reels. In order to understand this article we would strongly recommend reading the first two and the summary. Feed & Stories Explore section It is nearing …

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Decoding the Instagram Algorithm – Part Two – Ranking of Explore section

explore section

Previously we had covered how Instagram is ranking content for feed and stories. In this article we talk about the Explore tab. At the bottom it is located at second tab position. Search and explore is integrated. In explore section, Instagram shows us content it chooses while in search we can hunt for something specific. …

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Decoding the Instagram Algorithm – Part One – Ranking of Feed and Stories

feed

In a blog update on 8th June 2021, Instagram shed light on how things work. It covered topics such as explore tab, feed and why some posts get more likes than others. About the algorithm Firstly Instagram clarified that there is nothing called “The Algorithm” which most people believe it is. However there are a …

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The Sukaone definitive guide for entrepreneurs – Choosing colours for an online audience

colours

Different colours have varied effects on people. It affects their state of mind and changes their decision making. Business owners usually make the mistake of choosing their favourite colours for websites and posters. This ends up in sending the wrong message to prospective clients. Persuasive power of colour works at the sub conscious or even …

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Let Google find you – a social network and google search face-off

Google Search

In the red corner is Google, 23 years old and your most trusted search engine for information. In the blue corner is Facebook, 17 years old and dominant player in the social network scene. Google has Maps and YouTube going strong while Facebook after acquiring Instagram and WhatsApp is the boss of social networks. Facebook …

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A basic online presence – single page website + google maps + social media

6k plan

One of the most repeated query posed to Sukaone is what is the most basic and economic online presence. Mostly asked by single person business owners who have to manage just about everything all by themselves. So here we are offering a complete yet most economical solution. Our most basic plan called the 6k plan. …

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