If yes, you have just joined the long list of brand owners who have been misled by the social media. The people who facilitate are the ever growing army of digital marketeers. So let us understand what this is all about and how it works on unsuspecting business owners. Influencers and the race for likes …
Did a digital marketing expert just promise you clients with paid ads? Read More »
Instagram for the first time explained about their ‘algorithm’ in a blog update on June 8, 2021. This article shed light on how they analyses activity and rank content. The article has been analysed in detail and explained in a series of articles on Sukaone as follows Feed and Stories Explore Reels This blog update …
Instagram myths debunked – top five things you were doing wrong Read More »
Instagram has three main sections, Feed & Stories, Explore and Reels. Previously we studied the first two and now we move on to the most popular and discussed one, reels. In order to understand this article we would strongly recommend reading the first two and the summary. Feed & Stories Explore section It is nearing …
Decoding the Instagram Algorithm – Part Three – Ranking of Reels Read More »
Previously we had covered how Instagram is ranking content for feed and stories. In this article we talk about the Explore tab. At the bottom it is located at second tab position. Search and explore is integrated. In explore section, Instagram shows us content it chooses while in search we can hunt for something specific. …
Decoding the Instagram Algorithm – Part Two – Ranking of Explore section Read More »
Different colours have varied effects on people. It affects their state of mind and changes their decision making. Business owners usually make the mistake of choosing their favourite colours for websites and posters. This ends up in sending the wrong message to prospective clients. Persuasive power of colour works at the sub conscious or even …
The Sukaone definitive guide for entrepreneurs – Choosing colours for an online audience Read More »
An insurance agent has to met people and offer advise on various plans suitable to family. Going online means the agent can improve reach. Going the old way asking for reference by talking to people consumes lot of time. In a week you might reach out to 10 to 15 people at the most. Out …
Team Sukaone recently met with a client who is about to launch an activity center in Delhi. After interaction we came up with a plan to first establish a strong online presence and then work on the testimonials and reviews. Here are the details about the plan. Strong online presence Any startup or established business …
How much digital marketing is sufficient – Analysis for a client Read More »
Sukaone is a combination of two words, suka & one. Suka is a sanskrit word, also pronounced as sukha which means happiness or bliss. The other word ‘One’ has multiple meanings. But in our context it primarily means togetherness. So sukaone translates to happiness and togetherness. Another meaning of suka is also ease, so we …
The broad definition of business development is how to improve your customer outreach. Either it can be with new products or improving existing ones. It also also mean promoting your product or service. Or even getting closer to your existing client or customer portfolio. It is now imperative for a digital marketing professional to understand …
How to successfully integrate digital marketing with business development Read More »
Digital marketing is the buzz word for business today. When Maruti Suzuki, the top car maker in the country posted an ad on Instagram, the advertising world gasped with surprise. So when we make the statement that digital marketing is dead. We know we might ruffle a few feathers. Marketing and Business Production, Sales & …