Decoding the Instagram Algorithm – Part One – Ranking of Feed and Stories

feed

In a blog update on 8th June 2021, Instagram shed light on how things work. It covered topics such as explore tab, feed and why some posts get more likes than others. About the algorithm Firstly Instagram clarified that there is nothing called “The Algorithm” which most people believe it is. However there are a …

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The Sukaone definitive guide for entrepreneurs – Choosing colours for an online audience

colours

Different colours have varied effects on people. It affects their state of mind and changes their decision making. Business owners usually make the mistake of choosing their favourite colours for websites and posters. This ends up in sending the wrong message to prospective clients. Persuasive power of colour works at the sub conscious or even …

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How to read the insights on Google My Business

insights

Google My Business has a stats section which gives you details on how people interacted with your business location. It is available in the Insights tab on the website or the report tab on the app. Here is how it looks on both. This view is for the Google Map entry of Ek Ehsaas Foundation. …

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Let Google find you – a social network and google search face-off

Google Search

In the red corner is Google, 23 years old and your most trusted search engine for information. In the blue corner is Facebook, 17 years old and dominant player in the social network scene. Google has Maps and YouTube going strong while Facebook after acquiring Instagram and WhatsApp is the boss of social networks. Facebook …

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Get your Ecommerce store on WhatsApp for Business

WhatsApp Catalog

As we are nearing the end of year 2021 we suddenly find a lot of catalogs on WhatsApp. In case you haven’t noticed we are talking about the store icon right next to the call button on a WhatsApp chat screen. Since the beginning of the year, WhatsApp has been making their business app more …

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A basic online presence – single page website + google maps + social media

6k plan

One of the most repeated query posed to Sukaone is what is the most basic and economic online presence. Mostly asked by single person business owners who have to manage just about everything all by themselves. So here we are offering a complete yet most economical solution. Our most basic plan called the 6k plan. …

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The Sukaone definitive guide for entrepreneurs – Google My Business

google my business

Google My Business is a formidable offering by Google for managing your Google Maps entry. The reason that makes it one of its kind is that it is completely user content driven while at the same time not a social media platform. It provides the perfect setting to grow your outreach and help potential customers …

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The Sukaone definitive guide for entrepreneurs – What is website

website

Online presence of a brand is never complete without a website. Creating a website is much easier than the days of HTML codes. You do not need to hire programmers or developers. Content management systems like WordPress take care of website in minutes. You will still need a digital assistant to help understand how to …

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Two years of Sukaone – right where I want to be

sukaone

What makes sukaone works. It is a success story or just the beginning. What defines success. It is part of our life journey now. Business Plan well planned is your effort halved While doing MBA we realised that Indian job market has always been the conventional type. Startup is the buzz word these days, but …

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