What makes sukaone works. It is a success story or just the beginning. What defines success. It is part of our life journey now.
Business Plan well planned is your effort halved
While doing MBA we realised that Indian job market has always been the conventional type. Startup is the buzz word these days, but in the same breath people speak about funding. Yes, a startup always fails due to lack of funding as one of the main reason. So what if there is a startup which requires no funding. There will be no employees, no office space, no furniture and no amenities and bills.
Sukaone is the result of a well designed business plan which gave us the blueprint as to how to earn money working on just a laptop and mobile. With no seed money or funding or investing.
Our professors thought we had gone mad. But still, in the connected world of today, this is possible.
Want to know the business plan of Sukaone. Watch this space.
Understand the demand supply situation
There are just two scenarios you need to look for in the market, lots of demand and lots of supply and lots of demand and no supply. In the first case you see a boom in the market where lots of people are buying and selling and everyone is having a good time. But it is the second situation which is the most rewarding and profitable. Does this kind of scenario exist. Yes, but you have to hunt for it. One of the first temptation to resist is that “I will do because she is doing it”
Unless you have been tasked to run the family business which is most of the times a compulsion to carry the khandani legacy, plan your business model with tenacity.
Sukaone is a content integrator and solution provider. We cover all possible requirements of a single person entrepreneur. Since we also do all the work by ourselves, we can do it at minimum costing to the client. We do not outsource any of our work. This is possible because all online work is mostly DIY these days.
In our two years of existence we have found that content integrators are not found in the market at all. Each skill is highly compartmentalised. So there are graphic designers, website designers, digital marketeers, content writers, and so on. So either you have enough money to hire a team and team leader to do all this or you become a team leader yourself and get work done from each person. As a single person entrepreneur, how do you take out time to do all this.
Want to learn what is content integration and why it is rare. Contact us.
Some pointers you should never compromise
- Never agree for a discount. One of my early time a client asked for a discount, it was not like that she could not afford to pay. I ended up doing lot of work under totally stressed frame of mind.
- Do not convince someone what is good for their business. Brand owners have a plan of their own. Even if they do not have a plan, they will surely not like you to give out one. Client is the boss.
- Never go looking out for customers. If your business model has been planned well customers will have to come looking for you. If that is not happening, then you have chosen the wrong approach. Change it before it’s too late.
- Never mislead the client even if they are ready to pay. If possible give them back more than their money worth.
- Separate the gimmicks from substance. More than the likes give them access to more customers.
Our association just begins and will continue for life
Except for a few clients who have been very difficult to work with, our connection is for life and we are just a phone call away. Digital assistance is what we love to do and it is free of cost.
Sukaone these days auto corrects to sukoon on Google search and asks Did you mean Sukoon. That is a big yes.
I am an MBA graduate with dual qualification in Finance and HR. I have done a Google Certified course in Digital Marketing. With many such qualifications under my belt, I am now focused on women entrepreneurship. With brands like SukaOne and Narisakti, I help women to make their idea to reality and navigate their way through the maze of digital work.