The Sukaone definitive guide for entrepreneurs – How to get Google AdSense approval

Google AdSense is the holy grail of blogging and publishing world. It is that empowerment which gives an Indie Publisher financial independence. For bloggers, it is on top of their to-do list. Since its launch in 2003, the AdSense program maintains its grip on the cyberspace as the most rewarding contextual advertising networks. As the years go by, it is becoming more and more difficult to get an AdSense approval. Also the guidelines for maintaining an account have become stringent.

Basic Ways to connect to AdSense

Before you begin with the registration process read a few articles on AdSense to get a clear picture of how the process works. A good start point can be AdSense Help.

https://support.google.com/adsense

Easiest way to start blogging and seeking AdSense approval is Blogger by Google. Once your account is activated, you can use the same code for upto 100 websites. But Google will still review each and every website before ads are allowed. The review process will also carry on periodically on each website.

Connect to Google AdSense on WordPress

Google is continuously working to have a strong solution for users of WordPress. The latest offering is an All in one Plugin called Site Kit. This is the official plugin of Google for a bouquet of products. Just install the plugin and follow a series of steps to integrate Google Analytics, Search Console, AdSense and Page Insights. You just need to be logged in your google account in the same browser. If not, it will ask you to login. This plugin provides tremendous ease of use.

Checklist for AdSense Approval

This is a kind of unofficial check list for you to go through before applying for AdSense. Please note, the approval process of AdSense has reached such levels that you might follow all the steps mentioned below and yet not get approval. Patience is the key.

Quality Content

Nothing can come closer to this as being the most important criteria for Google AdSense approval. Key word research, careful selection of topic, good English, no spelling mistakes, captivating articles and a good ideology for your website/blog. Original content always scores well, both with readers and Google bots. Today Google spiders are armed with AI and they are more powerful than ever. So drop the idea of copy paste and work on creating content. Or better, hire a content writer.

Latest in design philosophy

Website Design is the most complex part in your blogging journey. Even if you go for a regular platform like WordPress or Blogger, you will spend half of the time worrying about design issues. WordPress is your best companion in this sense because many professionally maintained themes keep updating themselves. Steer away from the single developer person type theme. Focus on speed and security while picking up your design. An older version of a theme or one with a known security issue will be a cause for rejection of your AdSense application.

Site Images

Not only it is a good SEO practise to lead up images properly, it is also an important criteria in your AdSense approval. First part is the choice of images. As far as possible use original images for which the rights are owned by you. Next best option is use the scores of picture services which give a free or an attrition based option. pexels.com is a suitable option to check out. We regularly use it for our articles in Narisakti.

The second aspect of an image is its properties while inserting in an article or website. There is a caption, Alt text, description, title and so on. It will go a long way to take time and fill in these fields. If Google crawls through your website, it will sure notice.

Website structure

Planning a structure for your website means if someone is interested to navigate your website, he or she should have an easy time finding a way around. From a blogger point of view the pages, categories and subcategories, all neatly and logically arranged. Use breadcrumbs if you want or display your menu prominently.

Detailed posts and pages

WordPress users have it easy with the SEO plugins. These plugins literally give the run down on how to write an article or a post properly. There is no set rule for number of words. But if it a quote or announcement or a basic article of 300 words or a detailed one of 600 words, make a mention of it.

There is no set rule for which pages have to be created on your website. Today the trend is single page website. But the following pages are strongly recommended to be present on your website.

• Contact Us page
• About Us page
• Product page (if applicable)
• Privacy Policy (be serious with this one)
• Credentials page (for a firm or institute)
• Site Map (worth considering)

Keep a track of tags and description – Meta Tags

There are a few essential things that google looks out for in a website. Also that information needs to be inserted in a particular format. Eventually these bits of information assumed critical importance in SEO. Google describes meta tags as ” a great way for webmasters to provide search engines with information about their sites”. There is meta title, keyword, description and so on. There are tools and plugins which will do the hard work for you. But make sure that you do a check of meta tags and then submit your website for adsense approval.

Other key points

Carefully go through the prohibited content list. Also check if your website has ever been banned by Google. Website speed is important. Too slow website will come under scrutiny while applying. Also keep a close watch on image size which is used on your website. Heavy sized images will slow down the page loading speed. Above all, make sure you have enough traffic on your website in the first place!

AdSense approval for Narisakti

Narisakti is a women centric platform for focused growth. It has been created to highlight the qualities of women of organizing, pursuing and creating with strength. A woman is as delicate as petals of hibiscus but still strong. The domain was registered on 02 Aug 2019. The website is self hosted TLD and WordPress based and was launched on 19/09/2019.

Four months and 13 articles later, we submitted to Google for approval on 24 Jan 2020 (evening) and the website was approved on 26 Jan 2020 (morning). This went beyond our wildest expectations. All we did was to follow the steps listed above.