Partner with Sukaone for a complete digital experience – Part 1

Meet Ms Kainaat who runs a store selling handmade cards. She takes customised orders for making cards for festive occasions. She already has a huge collection of cards displayed in her store. It doubles up as an office where she takes orders on phone call over a MTNL land line number. At times she takes on assignments at locations like award ceremony where she does live certificate writing. Digital cards, WhatsApp greetings and computer printouts threaten her business. But she is confident that there is still a huge demand for custom cards. At that point of time, her sassy aunt tells her that she needs to have a strong online presence.

List of ingredients to go online

Before we look deeper into what was told to Kainat, lets go through the sequence of online presence options. These will be covered in detail in subsequent articles.

Logo, Brand Name, Tag Line & Business Card – These are business basics followed for years. While finalizing these, make sure that everything is unique and easy to remember. Also you need to have Facebook page, Instagram Account and website of the same brand name. A QR code is strongly suggested to be printed on your business card.

Social Media Accounts – A Facebook Page and Instagram Business Account is sufficient to begin with. But platforms like YouTube, Twitter or TikTok cannot be ignored for the sheer reach they have. A YouTube video is specially sought after by viewers.

Unified Messenger – Earlier we had so many options like SMS, Email, Hangouts, Yahoo Messenger and so on. With Whatsapp taken over by Facebook and UPI payments integrated with Whatsapp for Business, we are moving towards a unified messenger with payment option. Such a messaging option is a must to connect with your customer and answer queries.

Business Mail – There is no denying the fact that most of the communications is on smartphone and whatsapp. But to have the professional online presence, a business email is a must. Imagine what effect it has on customers when they read your email as mail@kainatcreations.com rather than kainat2223@gmail.com which is the free version of Gmail.

Google My Business – Getting your store marked on Google Maps and taking ownership of your business is important. Customers can browse your product and services and reach your location with a single click. They also check out reviews left by your customers to make their buying decisions.

Website – The last link in your online presence is a website. It can be a portfolio or full fledged store. It is your online identity and gives a professional look to your business.

Suggested steps for your digital experience

Online scene these days is complex. An entrepreneur needs a person to navigate their way though the number of online options available. A digital services agency providing complete solutions is costly. The next best option is to go for a digital assistant who is qualified in marketing and asset management. The thumb rule here is to go for a person who provides all services and take a complete pack instead of individual services. This way you would not only enjoy your digital experience but also have lot of time to devote for your product.

Choose a brand name which is same across all social media accounts and domain name should be available. Preferably go for a domain name with a .com extension. All your digital and social media accounts have to be safeguarded with strong passwords and two step authentication. Make sure your have the correct and working mobile number and Email address.

A strong and professional online presence will help Kainaat reach more customers online. They will be able to view her catalog and place orders online. If they have queries they can chat with her and know the location of her store with a single voice command. She will be able to spend more time in her store and work on her cards and creativity.