The broad definition of business development is how to improve your customer outreach. Either it can be with new products or improving existing ones. It also also mean promoting your product or service. Or even getting closer to your existing client or customer portfolio. It is now imperative for a digital marketing professional to understand business development in case of small business and single owner establishments. That way the owners need not look for multiple persons/agencies to partner with for business development.
Definition of various roles
There are various types of role that broadly describe the world of digital marketing and cyber space. There roles are compartmentalized and seldom cross over. A person who acquires skills in one role remain stuck to that role forever. It is highly rare that multiple skills are found in single person. But such persons are best suited for business development
Digital Assistant
A digital assistant is someone who can help navigate the vastly complex technically challenging domain of cyberspace. Email, Android, iOS, Google Docs, Business mail, WordPress hosting, Cpanel, Linux. Anything thrown at a Digital Assistant, you should get the simplified run down. An expert digital assistant should be able to solve your problem on voice call as well as video call.
Dedicated Account manager
Small business owners and entrepreneurs do not have the time to invest in a social media campaign. In such scenarios, there is a need for them to hire a dedicated account manager who will take care of the technical aspects of social media accounts and post content from time to time. Security aspects of your accounts are also taken care by them.
Content curator or Content creator
Content can be in the form of an article on a website or a post on social media. Very less part of content is actually created for the first time. Otherwise in most cases content is curated. When a writer does keyword research and writes articles using multiple sources and references, it is called content curation. Content curation is fast, interesting and it is big bucks. Writers take lot of time to produce a well written article. So publishers and webmasters need to cater for this time lag.
Digital Marketing Professional
A person who is well versed with the tools of each social media app or platform for post promotion is called a Digital Marketing Professional. They key word here is just the use of tools for promotion. Each app has its own way to work with promoted content. An expert knows his or her way around all these app and even how to promote content on Google and use of AdWords.
The mashup called Business Development
Previously we saw how the concept of digital marketing in isolation is dead. It has to be aligned with business goals of an organization to achieve synchronized results.
In case of small and medium business, there is no chance that they can have a dedicated in-house marketing team. So if you are business development expert who can provide all services related to Content creation, Digital marketing, Digital assistant and Dedicated accounts manager, you are a winner. These skill sets all rolled in one person is demanding as the scope of this field is too wide. But nevertheless it is the need of the hour today.
I am a techie and WordPress junkie. I can take your idea online and provide solutions tailored to your brand and business. From hosting to setting up your social media accounts, I can give you the whole picture. When not working, I am behind the lens, capturing the wonderful thing called nature.