The two most basic things which gain importance are building a positive public image and a trust factor with your customers. In case of a single brand owner, these two things have to be usually done by the owner. Together they become the foundation to build a solid brand reputation management. In case of large …
Understanding Brand Reputation Management and how to use it for a single owner brand Read More »
Ever since Infosys co-founder Narayana Murthy made that statement urging Indians to work 70 hours a week to increase work productivity of India which is presently at the lowest in the world. His statement sparked off a country wide debate taking world stage too. Corporate leaders like Jeff Bezos are advocates of similar punishing routine. …
Eat, sleep, work, repeat, if social media is to be believed. However entrepreneurs hardly rest. They eat like normal people so that leaves one option, work. The first mistake that all first time entrepreneurs do is go look out for clients. Why is it not the most logical thing to do? Let us explore. Entrepreneurship …
We all are somewhat aware of the meaning of personal branding. But how much of it is implemented in our life is the question and why is the need for it. Personal branding – It is a process of building up over a period of time a set of skills, qualities and personality. When you …
SWOT analysis is a tool to analyse the performance of your business and plan for future strategies. The analysis is a planning tool. SWOT stands for strengths, weakness, opportunities and threats. It helps you to identify the internal as well as external factors that are favourable or unfavourable to achieve the objectives. SWOT analysis is …
Sometimes your own name becomes a brand. Celebrities open a store or restaurant with their own name. After that it is smooth sailing. But is it that easy for celebrities. We shall answer that at the end of the article. What is a brand? A brand is a distinct line of products or services which …
When you see a shopkeeper or merchant, what does the first thing that comes to your mind. He or she is sitting there to do business and make a profit. Where as you see an entrepreneur more as an enterprising person who is making use of an opportunity in the market. An entrepreneur will still …
Business and Entrepreneurship – Understanding key differences Read More »
If yes, you have just joined the long list of brand owners who have been misled by the social media. The people who facilitate are the ever growing army of digital marketeers. So let us understand what this is all about and how it works on unsuspecting business owners. Influencers and the race for likes …
Did a digital marketing expert just promise you clients with paid ads? Read More »
Collaborations are beneficial if they work. Most of them end of in failure. That is because they were ill planned and favoured just one side. But most important reason for failure is absence of an adjudicator. Understanding terms Collaboration – Process of two or more people coming together to achieve a particular goal. It is …
How collaborations work – Adjudicators and Business Managers Read More »