The two most basic things which gain importance are building a positive public image and a trust factor with your customers. In case of a single brand owner, these two things have to be usually done by the owner. Together they become the foundation to build a solid brand reputation management. In case of large …
Understanding Brand Reputation Management and how to use it for a single owner brand Read More »
Social media as the name suggests is all about socialising. The origins of any social media platform is about networking for social reasons only. But somewhere down the line each one of them got into paid advertisement. There can be two reasons for that, one is for increasing views and likes which is what the …
Is your social media account a business platform? Read More »
We all are somewhat aware of the meaning of personal branding. But how much of it is implemented in our life is the question and why is the need for it. Personal branding – It is a process of building up over a period of time a set of skills, qualities and personality. When you …
SWOT analysis is a tool to analyse the performance of your business and plan for future strategies. The analysis is a planning tool. SWOT stands for strengths, weakness, opportunities and threats. It helps you to identify the internal as well as external factors that are favourable or unfavourable to achieve the objectives. SWOT analysis is …
Sometimes your own name becomes a brand. Celebrities open a store or restaurant with their own name. After that it is smooth sailing. But is it that easy for celebrities. We shall answer that at the end of the article. What is a brand? A brand is a distinct line of products or services which …
When you see a shopkeeper or merchant, what does the first thing that comes to your mind. He or she is sitting there to do business and make a profit. Where as you see an entrepreneur more as an enterprising person who is making use of an opportunity in the market. An entrepreneur will still …
Business and Entrepreneurship – Understanding key differences Read More »
By far this is the most common remark you shall hear which will irritate. You will always have some young one around who will get thousands of likes on their reels or shorts. But somehow this success does not come to you. Let us analyse the situation in detail. Fact No 1 – Social media …
“Your social media posts are not getting the desired results” Read More »
If yes, you have just joined the long list of brand owners who have been misled by the social media. The people who facilitate are the ever growing army of digital marketeers. So let us understand what this is all about and how it works on unsuspecting business owners. Influencers and the race for likes …
Did a digital marketing expert just promise you clients with paid ads? Read More »
The days of website design is over. Unless you are a big brand or corporation who wants to make a statement, designing a website is an expensive proposition. Website design is not longer a ranking factor for Google. It looks for useful, informative and engaging content for their search audience. Upto 2015 websites were viewed …
The internet and social media has brought about the concept of review to our doorstep. A like placed on a post or a comment, a review on your Facebook Business Page or on Google Maps. A good review or a like makes us happy. But what happens when we get a bad review from an …