Sukaone is your trusted companion to take your idea online. We have solutions to establish a strong online presence and increase your reach. Here is a glimpse.
| I | Discuss Business Idea for work-ability and profitability |
| II | Choosing the correct social networks and accounts creation |
| III | Location settings & Google My Business |
| IV | Website, domain name, hosting & business mail |
| V | Planning and creating content |
| VI | Reviews and Testimonials |
| VII | Reaching out to potential customers |
Step I – Let’s talk business
At sukaone, we talk about online presence with business development. Understanding brand and business model is critical to any digital marketing plan. In this stage we also discuss budget.
Did you know that…
Online marketing plan can be with zero budget. Ask us how!
-Team Sukaone
Your business is just beginning or it is already established, we align our marketing plan as per your needs and begin from day one. If needed we also carry out a market study to check the feasibility of a business idea. We can also suggest ideas for you after studying your business aptitude and skill set.
Logo design, brand name ideas, business cards, banners, we got you covered.
This phase usually takes anything between a few hours to a few days, mainly for the client to make up his or her mind.
Step II – Taking on the social media
Going online, you have to make a choice of basket of social networks options. Here are the range of main choices
- Facebook business page
- Instagram Business Account
- YouTube Brand Channel
- WhatsApp for Business
At the very basic, any business needs to have a Facebook Page. Perfectly designed for a brand, it offers location, about us, reviews, check in and promoted posts. Instagram business account can be linked with a Facebook page. Business details get synchronized across both accounts and any content posted on Instagram is automatically published on Facebook Page.
Pinterest gains you popularity in a short time and YouTube gives brand visibility through videos. Your brand can be visible on any social network. We will help you understand the maze of options and which combo suits best for our plan.
The most critical part of this phase is creation of accounts and filling it up with relevant content.
The actual work for this phase that is creating accounts takes three to four hours.
Step III – Location marking and Google My Business
If your business has a physical location, it has to come up on Google Maps. This location setting can be managed by Google My Business. Google will first verify your business location before making changes. Google Maps offers reviews, product listings, directions, messaging, lists and tons of options. It is no longer a direction or navigation app. People today make visiting and buying decisions on basis of ratings and reviews on Google maps. It is powerful enough to change your mind while already headed out.
Google Maps also have 360 photographs and virtual tours which can enhance your brand image.
Step IV – Website and Hosting
Today it is possible to have a strong online presence without the need to maintain a website. A fully self hosted WordPress website need domain name selection and choosing a suitable hosting service provide along with the correct plan as per budget.
WordPress is simple, fast and can get website ready in minutes. The elementor drag and drop plugin along with Astra starter sites ensures that you do not need website design anymore. WordPress hosting is still highly technical. If you feel confident, self learning by YouTube is easy else you need to hire a WordPress specialist. Beware there are not too many around.
A multi page WordPress website can be with blog articles regularly updated or a single page website which is very popular for content which won’t be updated at all.
– Team Sukaone
You can either choose a self hosting option or host your website with a reliable digital marketing company.
Step V – Planning and Creating content
Content which is loved by people will work from your brand. Plan content well in advance. It can be a picture or an advertisement, video or text testimonial. Ask you customers to pose with your product or they can even make a short selfie video. Minimalist content is creating waves and pictures clicked by smartphone camera are given more priority over professional photoshoot.
Smartphone apps allow creation of ads, posters, banners, videos and photo edits with ease. There are tons of templates and ready made designs. Content has to align with overall brand idea. Creation of catchy captions and correct hashtags is crucial to reach max audience.
Website articles are the most challenging and time consuming. It requires keyword research, planning of article and finally putting all the meta in place. A website which is not updated regularly loses its relevance with Google Search. Content which is well synchronized with an article and posts on social networks work wonders with Google Search.
Step VI – Reviews & Testimonials
Reviews look great on Facebook page and Google Maps. But unless you are celebrity restaurant or a historic place reviews don’t come automatically. In fact people refuse to remember to review. People have to be coaxed and cajoled to write a review and still they forget. The main back breaking work is reaching out to customers who are willing to put in a good word about your product. Out of a majority part who agree, many will not know what to write.
Reviews need people logged in their accounts in order to post reviews. This presents another challenge because most of us forget login details.
Step VII – Reaching out the organic way
Each social network has tools for promoting posts to get more likes and followers. Paid promotion increases likes in a big way. But for a long term approach going organic is the only way. Very few digital marketing experts and agencies offer organic promotion plans. The very definition of digital marketing is the use of promotional tools to boost likes and followers.
Incorporating an organic strategy in your digital marketing plan means a large focus on content creation. This will go a long way in reaching new prospective customers.
I am an MBA graduate with dual qualification in Finance and HR. I have done a Google Certified course in Digital Marketing. With many such qualifications under my belt, I am now focused on women entrepreneurship. With brands like SukaOne and Narisakti, I help women to make their idea to reality and navigate their way through the maze of digital work.