Sitelinks are a piece of joy for each webmaster. It puts a smile on the face of the person who handles SEO for any website. Sitelinks are additional links or URL which appear below the main site link. It comes in a count of two, four or six. The place for a sitelink is usually reserved on the top of search results.
Purpose of a sitelink
Google automatically picks upto six links which take the visitor inside the content of the website. It can be a link to categories or pages or even a post. This is from WordPress point of view. Sitelink is to facilitate a visitor to get a correct perspective of the site and its content. It makes navigation easier. The webmaster or the publisher do not have control over the selection of sitelinks. Having a proper website structure will go a long way in getting early site links.
How to get sitelinks for a new Website (WordPress)
- Get a proper website plan and category structure in place
- Standard pages like About and Contact need to be in place with relevant content
- Use a SEO plugin to fill up the website and the article with relevant content which can be picked up by Google
- Register your website in Google Search Console
- Submit your sitemap to Google Search Console
- Ensure your website is complete in all aspects before submitting
- Your first set of posts should cover all categories
Case study of Business Mates Delhi website
- On 24 Sept 2019, Chapter Two of Business Mates Delhi was launched with The Innaugural. Their website was also launched on the same day.
- By 01 Oct 2019, the website reached the first page on top of Google Search results. For the terms Business Mates Delhi.
- Around the same date, the website started moving from page one to page three of google search results.
- Finally after a series of articles, it got back the first position.
- On 10 Nov 2019, the first sitelinks appeared in Google Search.
I am a techie and WordPress junkie. I can take your idea online and provide solutions tailored to your brand and business. From hosting to setting up your social media accounts, I can give you the whole picture. When not working, I am behind the lens, capturing the wonderful thing called nature.