Google My Business has a stats section which gives you details on how people interacted with your business location. It is available in the Insights tab on the website or the report tab on the app. Here is how it looks on both.
This view is for the Google Map entry of Ek Ehsaas Foundation.
Views
In the above screenshots views is shown as 525. This is divided into Search views which is 182 and Map views which is 343.
Search views is the queries people used to find your business using Google search. It does not tell you about the individual queries. Maps views is what people searched on maps. Most people today searched the maps using their mobile devices. This data is shown for one month.
Searches
Here the number 279 is how people searched for your business. Direct is when people found your business searching for either your brand name or business description. These are the people who already know about your brand. Discovery is when people searched for either your service or your category of product or service. These are the people show used search terms like ‘restaurants near me’ or in case of Ek Ehsaas Foundation it might have been ‘charitable trust near me’.
There is a third category called Branded. In this one customers searched for some other brand and then found your listing.
Activity
This figure of 619 are all customer actions. This numbers show what the customers did after they landed on your business listing. These figures like all others are for one month. Customers can perform a number of actions such as Request directions, Phone call, message, view photos and videos and so on.
Each of the data is shown in more detail on the Google My Business Website.
Some other data
Google breaks down the devices used to reach your business location.
It also gives you the search terms people have used to reach your listing.
What does each of this metrics mean
Google My Business insights gives your marketing team an excellent opportunity to set targets for their listing. The three basic numbers are Views, Searches and Activity bring to you a logical flow path of what visitors who reached your listing did and how they reached. Views is the sum total of how many people reached your listing. They can reach anyway like by doing a google search or a map search. This number increases with more content such as posts and pictures. Business where there is a footfall need high figures over here. Searches gives you the figure of how people reached you business listing using any search term. They might have search for a brand or product or service. If your searches is almost close to views it means that most of the people have successfully searched for something and landed on your listing. A wide gap indicates that you need more keywords in your listing.
A high activity number indicates a successful marketing team or an amazing product or brand. This also means that when people are landing on your listing your content is interesting enough to keep them tied down which will ultimately help them in converting to customers. High activity also means visitors are making buying decisions.
Visitors get interested when a business listing has large number of 4 stars plus reviews. Photos and videos help them to check out the ambience and products on sale. Do not forget to add posts regularly.
I am a techie and WordPress junkie. I can take your idea online and provide solutions tailored to your brand and business. From hosting to setting up your social media accounts, I can give you the whole picture. When not working, I am behind the lens, capturing the wonderful thing called nature.