Most of the people who work around us have their tasks cut out clean. Each work is compartmentalized. In a restaurant, a waiter takes your order and the cook prepares it. Then there are bartenders, hosts, caterer, etc. But there is just one restaurant manager. He or she is at the center of things in a restaurant. Overlooks the job by viewing the larger picture. In case of a restaurant, the cook is the artist and manager is the strategist.
Who is a digital assistant
A person who has the complete overview of the online world. Not an easy job considering the almost daily changes that happen. A digital assistant might have gaps in knowledge. But they sure know how and where to get the answers from. Assistant helps with work but mostly have to give free advise. It is upto the owner or brand managers to take any advice. But the digital assistant will always think of the best for you. It is generally not easy to keep up with the trends on social media and web space. By nature of the job, it is very difficult to find a good digital assistant.
A digital assistant is not an artist but a creator
Dictionarily, an artist is a person who practices an art form. Artist is a skilled performer. A creator on the other hand is someone who makes something new. Creator has to make something new every time. That is why Instagram has three accounts, personal, creator and business. A digital assistant is a creator, always giving you new ideas or posting something on your behalf.
In absence of a digital assistant you will have to do a lot of extra work. On social media, we need three types of people to outsource work. An artist will create ads or posters for you, but will hand over to you as it is. You will still need to post it on your page or Instagram profile. Then you need to approach a digital marketing expert to run paid promotions.
A lot of people wrongly assume that a digital marketing expert will create posts and also post them on social media. NO!!! A digital marketing expert can only carry out paid promotions and are trained only for that. Of course many so called experts market themselves that they can do anything.
A digital assistant works hard behind the scenes
There are a lot of hidden admin activities which the digital assistant checks on. Adding new members and their background checks in a group. Responding to messages and queries, updating data and posts. Digital assistants also have to coordinate with brand owners and create posts after understanding the idea.
But the most important work of a Digital assistant is understanding the brand and creating new ideas. Not all ideas will work, leave alone achieve the desired results. But still they have to keep coming up new ones, almost every week. An assistant has to keep abreast of the latest developments in the brand and business and align the marketing plan accordingly. Sometimes the brand owners are engrossed in business development. That time the digital assistant has to come up with a complete strategy to formulate a marketing plan with the running of operations.
I am an MBA graduate with dual qualification in Finance and HR. I have done a Google Certified course in Digital Marketing. With many such qualifications under my belt, I am now focused on women entrepreneurship. With brands like SukaOne and Narisakti, I help women to make their idea to reality and navigate their way through the maze of digital work.