One of the common questions asked by owners of small business is whom should I choose. Will hiring a digital marketing agency help me reach more customers. Or should I just for a strong online presence with a website. Lets explore the difference between the two.
What is a digital marketing agency
Digital marketing is done by a team of experts who know how to navigate the complex options of promoting a social media post. You just need to explain your target audience and goals. They will design a plan for you based on your budget.
Today a digital marketing agency covers all areas of promotion and creation of content. So they virtually define the complete arena of social media and websites. If it comes to apps, they also design the apps and then promote them on the respective app stores.
Such agency can be run by a single person or can be a large team of dedicated professionals. It basically consists of marketing professionals who know their way around the world of social media.
What is a web design agency
A web design agency is known by a number of names. Website Design, Web Design, Web Development and so on. What it simply means that they have all it takes to make a website for you or your business.
Gone are the days of static HTML website. We are now in the age of Web 2.0 means interactive website, it is a whole new world out there. Also the advent of apps means that all we now do is customer interaction.
Website technologies are complex today. So we do need a team of web developers who can cater to a variety of clients and their needs.
Web design agency caters for the complex world of web design and is mostly composed of tech geeks who know their code.
So what’s the difference!
Even though the boundaries have blurred, one clear thing is the composition of teams.Marketing based and tech based. On the nature of work, website design is more of target based and is time bound. While marketing is more of a campaign. It might take a longer period of time. Marketing agency will focus more on creativity and content. While for a website design, the template is more or less standard.
In a developing country like India, there is tremendous scope for both. Which is why a small business person is on the look out for an agency which can provide both services as a single window option. An entrepreneur wants a digital assistant, social media account manager and website designer all rolled in one. Sukaone is one such agency which focuses primarily on providing a single window option to create a strong online presence and promote your brand to reach more customers.
I am a techie and WordPress junkie. I can take your idea online and provide solutions tailored to your brand and business. From hosting to setting up your social media accounts, I can give you the whole picture. When not working, I am behind the lens, capturing the wonderful thing called nature.
personally many of us are confused between both the terms now all are nuts of this topic now a day but pretty impressed by this article and one window platform is something new
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