Collaborations are beneficial if they work. Most of them end of in failure. That is because they were ill planned and favoured just one side. But most important reason for failure is absence of an adjudicator.
Understanding terms
- Collaboration – Process of two or more people coming together to achieve a particular goal. It is done for mutual benefit and mostly with economic gains in mind. International trade, community kitchen, housing societies and publishing houses and platforms like WordPress are all examples of collaboration.
- Collaborators – People who are in the process of collaboration or ready for one are called Collaborators. There are fake collaborators too. People who are looking for self benefit only.
- Moderator – Though a moderator is defined as a person who presides over a gathering or assembly, moderators do not have summary influence over the group. They can only impose rule like class monitors we have in schools.
- Adjudicator – The true seat of power where adjudicators have either judiciary powers or ability to access or evaluate performance.
Why collaborations fail?
Two brand owners getting into a collaboration appears to be so easy and achievable. That is their first mistake. Collaboration is not about what you want but what you can give. Most business owners only seek what they want. That is what they have been designed for. Fake collaborators normally go around seeking other collaborators to make tie-ups which work only one way. So how do you make a collaboration work and how to avoid fake collaborators.
Collaboration can be planned by business managers
Business managers or people qualified in Business Management and Administration can plan and execute collaborations. They study business cases and tools of growth. They are also blessed with a balanced through process. So if you are looking for a collaboration, first reach out to a business manager.
As strong as an Adjudicator
Collaborations do not come easy. There are disputes, initial hiccups, confusing terms and conditions, personal egos and so on. So if a business manager negotiates a collaboration, it needs the strong will of an adjudicator to enforce the collaboration. A person to settle disputes and keep a close watch on how the collaboration is moving forward.
Adjudicators have a lot of work cut out for them. They have to study both business plans and see where they can find a point of commonality. Between two collaborators, when both are seeking for profits it is difficult to convince either one of them to give. That is where the persuasive powers of adjudicators come helpful.
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